Secrets of Car Sales

Category: 2-World


(Credit: by Mark @ CarPhotoTutorials com)

Whether you are shopping for a new car or a used one, you know how overwhelming the process can be. No matter how much research you’ve done, or how hard you’ve bargained, you may still second guess yourself, wondering if you struck the best deal.

Here are five things dealers may not tell you that can save you money on your next car purchase.

Invoice Price Isn’t Our Bottom Line

Most of us know that the sticker price is just a starting point for negotiations. And we may even know to research the invoice price. But most of us don’t realize that even when we buy a car “at invoice” the dealer has plenty of other ways to make a small profit. One of those ways is something called the “dealer holdback.”

According to, an amount called a “holdback” is 2-3% of either the MSRP or the invoice. After the car is sold, the manufacturer pays this amount to the dealer, hence the name “dealer holdback.” On a $20,000 car, a 2% holdback would be $400. To help buyers understand what car buyers are actually paying for the vehicles they are considering, offers a tool called True Market Value, or TMV.






Nice to know : something you should remember about your camera : most of the time we will tell you to select the middle AF point only to avoid having the focus on the background instead of on the car, but after you focus, you will have to re-compose your shot to get the car on the Golden Section. This is done by half-pressing the shutter with the middle AF point on the part you would like to have in focus, then keeping your finger on the button you move your camera to a position that shows the frame just the way you want it to look, remember that the light measurement could change along the way when you do this, that's why we work in Manual mode most of the time.

Don't think you can crop the image afterward in editing, you should compose your shots so that you have the least amount of work afterward. Think about this, you've covered an event and returned with hundreds of shots, some you will probably delete right away, but imagine the work it would take to manually crop all these images on your computer just because you didn't bother to compose correctly when shooting them !